Breakthrough PPC

Performance marketing basics

How to Get Started With Performance Marketing

Performance marketing is a strategy, tool or medium used to achieve marketing goals.  Traffic, impression, clicks, lead, landing page view, sales are some of the results you can achieve through performance marketing.  A performance marketing campaign can have one or maximum two goals.  Having a clear goal makes it easy to optimize the campaign for …

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How to Hire the Right PPC Agency for Your Business ​​

In the rapidly evolving landscape of digital marketing, Pay-Per-Click (PPC) advertising has emerged as a powerful tool to drive targeted traffic and achieve specific business goals. However, navigating the complex world of PPC campaigns can be overwhelming for business owners, making the expertise of a proficient PPC agency invaluable. This guide aims to empower business …

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Beginners Guide to Conversion Rate Optimization in PPC

Ads are getting costly day-by-day. If you want the most bang for your buck, you need something called conversion rate optimization. It’s a strategy that can help you improve your ROI and profit margin. If you are starting out with conversion rate optimization, this guide is for you.  What is conversion rate optimization Conversion rate …

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